Leverage Social Media like an Expert - video

Platform is a hot buzzword in book marketing—but it's one that deserves the attention of any author interested in marketing their book. Author Jeff Stanger explains how you can build your author platform with social media. When beginning to build your platform with social media, remember that it's a conversation, not a platform for broadcasting a marketing message. To build a following online, connect with people, learn from them, and work your marketing in naturally. Twitter is useful to help both fiction and nonfiction authors build a following. Think creatively about how you can use these platforms. For fiction authors, try using Pinterest to create boards for your characters. Engage followers by encouraging them to post how they think the characters look. LinkedIn is especially helpful for nonfiction authors. You can use an online tool, such as Hootsuite, to manage all of your social media platforms from one place. Through Hootsuite, you can schedule messages, monitor conversations, and manage your time more effectively.