Using social media to market your book is an effective way to reach your target audience. But you have to know how to use it in the right way to be successful. In this webinar, you'll learn the essentials of social media marketing for authors. Marketing expert Chris Bass discusses the five key things every author should know about social media, including the tools to master, relationship building, tags, frequency, and authenticity. Whether you're new to social media, or you've been using it but never for marketing purposes, this webinar will help you get started and be successful in marketing your book.