Brand Development for Authors: Visual Branding in Social Media - video

Allison Bright, Lead Web Designer at author-focused publicity firm Shelton Interactive, describes which social media platforms are best for authors due to the ease of incorporating their brand elements. She also explains why this is so important when connecting with your audience. It helps when a potential reader can open your profile and immediately recognize the colors and tagline, which helps readers understand that they're in the right place to learn more about you and your book.