When do Social Media Marketing Campaigns Fail? - video

Many authors dislike or don't have time to market their books. Since marketing is a necessity these days, it only makes sense to ensure that when we DO spend time marketing, we do what works. Author and social media expert Jeff Molander believes that the key to selling via social media is to follow the right thought leaders in this space. It's no accident that he happens to disagree with most leaders in this space.