How Authors Can Build a Loyal Social Media Following - video

Cookbook author Jonathan Bardzik has received two valuable pieces of advice regarding social media. First, be authentic. Your audience needs to feel like they are talking to a real person. Audiences are smart and can see through anything artificial or self-indulgent. Second, tell people about yourself. Definitely post about your topic and any relevant links, but be sure to mention how it relates to you. Audiences respond to vulnerability and will stay engaged when you make it a two-way conversation...