Utilizing Social Media to Reach a Millennial Audience - video

If your target audience is millennials you will likely be able to reach them most effectively through social media. Millennials, now the largest living generation in the U.S. according to population estimates, includes those in the 18 - 34 age range. Author Rachel Ogorek was targeting a millennial audience with her book on national service, Serve Reflect Repeat , and used a broad list of social media platforms to successfully reach her readers including Instagram, Pinterest, Twitter, and Snapchat...