Every social media platform is different. Facebook is the largest and grows daily by leaps and bounds. Twitter is a close second in size but the expectation is that participants operate at a faster pace and post more frequently. Instagram and Snapchat are very visual, content-based platforms that typically target a younger demographic. To maximize the marketing and promotional efforts for their writing, authors must know where their target audience frequents while understanding their own strengths and weaknesses. Find out what junior publicist Sidney Pearce recommends for authors new to social media in the podcast below.
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