SEO (Search Engine Optimization) is the process of getting your web presence to rank on the first page in Google searches, and to do so organically, not through paid advertising. As an author, it's important that readers can easily find your social media pages and website when they search for your name or your published work. SEO is even more important for nonfiction authors because it's an opportunity to gain a lot of traffic on your specific topic or area of expertise. In order to improve search rankings and ultimately drive success, Stephen Heitz, managing director of interactive at Lavidge, suggests that authors first maximize their social media presence. Second, he recommends guest blogging or getting involved with online organizations or directories to increase their digital footprint even more.
Thanks Stephen. Very helpful info.