The Importance of Social Media and How Authors Can Build Their Social Sphere - video

Having a strong presence on social media is an effective way for authors to drive traffic to their website and to retailer sites such as Amazon, ultimately boosting book sales. It's also a great way to build a relationship with your readers and your community as Stephen Heitz, managing director of interactive at Lavidge, explains. Authors will find key influencers and supporters through social media. He recommends that authors who are new to social media identify the platforms that they are most...