How Authors Can Use Social Media to Connect With Their Audience - video

For bestselling children's author Sheri Fink, marketing is about making real connections with her audience and fans. Her goal is to keep her communications and messaging as authentic and as organic as she can. For social media, Fink doesn't follow a formula or allow a calendar to dictate her efforts. She goes with what feels right and enjoys sharing her personal experiences, joys, and successes. Fink also uses her platforms to promote and create awareness for other writers. She finds that her...