How Authors Can Find the Social Media Platforms that Matter for Their Book

Being everywhere on social media isn't always better. The most important thing, says author and Author Marketing Experts CEO Penny Sansevieri, is having a presence on the social media platforms that matter for your book. While Facebook and Twitter are two of the most popular platforms, they may not be right for your book audience. Be your own best spy, she says, and figure out where your target audience is most active. Look at successful authors that write in your genre and find out where they are...