The Importance of an Evolving Digital Marketing Presence for Authors

Having a strong social media presence is a critical component of an effective author platform and book marketing campaign. Author and Apprentice University, Inc. founder Ron Brumbarger says that for authors, the social media marketing effort is never complete. It needs to be treated as an ongoing effort where you are constantly evolving or enhancing your communications. Brumbarger recommends thinking of your social platforms and author website as being in a variable state of use at all times. In...