General

Authors must understand the different roles they may play on social media and how these roles can impact their content and audience. Stephen Heitz, managing director...

Stephen Heitz, managing director of interactive at Lavidge, offers four tips to authors who are new to social media. First, be sure to claim your social profiles on...

Stephen Heitz, managing director of interactive at Lavidge, offers four tips to authors who are new to social media. First, be sure to claim your social profiles on...

Every social media platform is different. Facebook is the largest and grows daily by leaps and bounds. Twitter is a close second in size but the expectation is that...

Every social media platform is different. Facebook is the largest and grows daily by leaps and bounds. Twitter is a close second in size but the expectation is that...