Reducing Social Media Time - video

Social media is a wonderful space where authors can connect with readers and discover and build new audiences. But it's easy to get distracted. Magazine editor Brian Summerfield shares tips on how to use social media strategically, so that you can save or reduce time spent on sites while remaining productive. Summerfield advocates setting specific goals, such as number of contacts made or content promoted. A tool like Hootsuite is helpful for scheduling and monitoring activity for consistency.