Mastering Twitter - video

Many authors are intimidated by social media, particularly Twitter due to its fast pace, but these platforms give authors the ability to create community and develop an audience. Laura Rossi Totten, founder of Laura Rossi Public Relations, describes the one-third rule, a social media strategy all authors can use. Totten recommends that one-third of your posts promote you and your work, one-third should promote other authors, good reviews and publishing news, one-third could consist of trending news topics. The key is to add diversity to your social media activity and feed the audience you are building. The more you invest in them, the more they will rally around your book when it is published.