The Power of Social Media for Self-Promotion and Building Awareness for Causes - video

Using social media for marketing and self-promotion is crucial in almost any industry these days. For musicians, social media has replaced other forms of promotion such as club gigs and merchandise sales. Chart-topping, Grammy-winning singer-songwriter Richard Marx admits he has a love-hate relationship with social media. He currently manages his own social platforms, which he sometimes finds challenging, but he sees unique communication opportunities with platforms such as Twitter. Marx also...