Considerations When Choosing Between an Author Podcast or YouTube Channel

When deciding what book marketing initiatives to execute or online platforms to use for book promotion, it's important to do some research. CamCat Publishing founder Sue Arroyo recommends that authors understand who their target readers are and how they can best be reached. Author podcasts and audiobooks are trending because of how convenient it is to listen on-the-go, but if your target audience spends a lot of time on YouTube, your efforts might be better spent there.