Using social media platforms to talk about your work and interests can be a great way to connect with readers or build a following. Fantasy author and book coach C.R. Rowenson, started his YouTube channel, The Magic Engineer, to share his knowledge and passion for writing fantasy and creating magic systems. If you have an expertise or topic of interest, he recommends you capitalize on that and share your content online. YouTube can be a big commitment and it takes time to create quality content, but if done well, can help spread your messages and create awareness for you and your work.