The Importance of Self-Promotion for Authors - video

In today's market, authors must be a contributing partner in marking a book. Author Laura Navarre describes the importance of book marketing and self-promotion for authors. She shares that now more than ever, the author is plays a major role in book marketing. Even well-known authors promote themselves. The author is the major engine in marketing and the publisher is a contributor. For example, as an author you must have a website if you want to be seen as professional. You don't necessarily need a publicist, but it may help free up time for your writing.