Marketing Online: Why Have a Website? - podcast

Web designer and author Linda Lee offers her thoughts on why a website is still necessary even with the rise of social networking sites. The problem is that a lot of your audience isn’t on just Twitter or Facebook. But they are going to search engines to look for what they want. Lee lays out different types of websites that have different levels of commitment. It’s the website that’s going to connect you to your fan base. If you think about the internet as yellow pages, your website is your name...