Key Elements to Include on an Author Website to Maximize Effectiveness

In order for an author website to attract and engage readers it must contain some key elements, explains author and Apprentice University, Inc. founder Ron Brumbarger. As the former CEO of a major technology company for over twenty-five years, Brumbarger understands effective web design and online content creation. First, keep your website simple and limit the amount of copy throughout, he says. Too much text will turn readers away. Second, integrate video where you can. The videos can include you...