Optimization

In order to grow their readership, authors must optimize their online presence and email marketing, per W Publishing Group Senior Marketing Manager Katherine Hudencial...

SEO or "Search Engine Optimization" is an important factor for authors to consider when it comes to book marketing and selling online. Nelson Books Senior Marketing...

Join book marketing expert Keri-Rae Barnum of New Shelves Books as she explores one of Amazon’s greatest resources for authors – Author Central. Authors will learn how...

If you are an author, chances are you have heard people talking about keywords. But, what exactly are keywords in the publishing world and why are they so important...

Authors are often intimidated or confused by the book marketing term "keywords". Keywords are simply a way for consumers to search for things online, like through Google...