Metrics and Web Management for Authors - video

Google Analytics is an essential tool that reveals website performance metrics at-a-glance, including inbound traffic, which might indicate sources for relationship building, and search terms, which might reveal a need to optimize content (to attract the right audience). Amber McGinty, web director at author-focused publicity firm Shelton Interactive, recommends Google Analytics, because it can integrate with many tools, including Mail Chimp for email marketing. Customizable Wordpress websites, she feels, offers authors optimal flexibility in updating content themselves, and they can make certain tasks easier, like the integration of SEO plug in Yost, which helps align keywords for improved searchability.