When deciding to seek assistance outside your sphere of expertise, your best bet is to seek the help of a professional. When it comes to web marketing and search engines, Google Adwords is at the top of the game. How can an author leverage Google Adwords to advantage? Google Adwords allows you to set up targeted ads that will appear when searchers seek out specific, preset key word phrases. As a writer, if you are able to market your writing to specific targets, you will find this kind of targeting extremely valuable. After all, your writing is your business and for your business to succeed you need to attract as many readers as possible to your work.
Google Adwords can help you attract readers. When thinking about the ways you can target your audience, think about what is unique about your writing. This is also called your U.S.P. or Unique Selling Position. It is that “something” that, when presented to a new prospect, will tip the scales in your favor and cause them to act. For a writer the unique selling point can be the topics you choose to write about on your blog. It can be the twist you take on the genre of your latest book series that sets you apart. Whatever it is, with Google Adwords you can take this information and use it to market yourself more effectively.
To use Adwords, you first should set up a free Google account and then sign into Adwords. Once there, you need to create a campaign. Within a campaign, you can set your parameters, choose your keywords, see how much traffic the campaign brings in on an average day, as well as how much it will cost per click to run the campaign.
If you're planning a book signing in a couple of weeks in a specific town, Adwords can help. You can target Internet searchers in that town; you can use a geographic setting, so that anyone searching either from there will see your ad. If you have gotten your book into a local bookstore, you can target searchers by using both geographic restrictions and key words. And if you have a subject related to a certain town, topic or interest group, you can target them with the appropriate key words.
The only downside to Adwords is that it will cost you. The good part is that you can set a daily budget that is affordable for you. Other than their control of content and delivery, Adwords makes it easy for you to update or cancel campaigns with a click.
Remember, however, that most searchers see Adwords as just that - ads. They tend to click the listing ranked first unless what you are displaying has truly targeted their need. So target their needs and use this quick and easy tool to leverage Google Adwords for you.