SEO and How it Affects an Author’s Discoverability

Search engine optimization (SEO) is the technology and measurements that determine how all web pages rank in search engine results. For example, when someone uses Google to search for a topic or term, the search engine uses a complex algorithm to determine which pages to show the searcher, and in which order. SEO is a complicated topic and the factors that impact the search engine algorithm are constantly changing, making it challenging to keep up. For authors, SEO means being easily findable...