SEO or "Search Engine Optimization" is an important factor for authors to consider when it comes to book marketing and selling online. Nelson Books Senior Marketing Director John Andrade says SEO is all about answering consumer questions as best you can. This means thinking like the consumer and asking questions about what's important to them and what they need from your book. Having the answers to these questions will inform the marketing copy and keywords you use online, making it easier for consumers to discover you and your book. This includes your website copy, book descriptions, ad copy, and more.
He recommends doing some online research first through "social listening" to see what topics are timely and what discussions are being had. Understanding these trends can also inform how you talk about your book online.