Determining the Right Illustration Style for a Publication - podcast

The right illustration style for a book project or publication depends on the end goal of project, as Lavidge Senior Interactive Art Director Steve Tansley explains. A project for a commercial need, such as a magazine or periodical publication, will likely have a business-related goal which will drive the artwork direction. In addition, the subject matter and style of the acting art director will also determine style direction. Click here to play this audio clip