Finding a Home for Your Independently Published Book - podcast

To get your self-published book into a bookstore, you need to know the best practices of approaching a bookstore. Julie Wernersbach, publicist for the leading American indie bookstore, BookPeople, in Austin, Texas, offers her insider advice on how to get your self-published book on the shelf. She shares what works and not, what you should ask about, and what to consider that is especially important for self-published books. She stresses that you need to do your research to find out who at the bookstore handles independently-published titles, and then address that person by name. Just sending a copy of your book to the bookstore likely won't work. Also, make sure to find out what the bookstore requires. Include information about your marketing strategy and why you think your book would sell at their bookstore.