Getting Your Book in Bookstores - Advice for New Authors - podcast

Getting your book into a bookstore can be an exciting goal to achieve. Much of the work required to get a book onto a bookstore shelf starts at the very beginning of the publishing process. Carol Hoenig, author, publishing consultant, and bookstore owner, shares her insight on how new authors can get their books into bookstores. Her advice is that you must have a quality book if you expect a bookstore to consider it. That means that your book must be professionally edited, well-designed and well-written. Bookstores also expect books to be returnable, which means that the bookstore can return it for a refund if it doesn't sell in the store. Many self-published, print-on-demand books lack this feature, so if you're self-publishing, make sure that the printer or self-publishing company provides this service so that you're book is returnable.