Retail Therapy: 3 Things You Need to Know - video

As a new author, there are many unknowns, and how to get a book into bookstores for traditional retail sales is one of the big ones. In this video, book marketing and sales expert Shelley Rogers Landes provides some perspective on the value of bookstores as the sole or primary retail outlet for selling books and helps you decide whether or not to invest your time and effort in securing bookstore space for your book. She discusses how the traditional bookstore has evolved in recent decades, what bookstore buyers are looking for in a book (which includes cover, content, and author platform), and what other book marketing options are available outside the brick-and-mortar store. You'll also learn the rules of engagement if selling your book in bookstores is part of your plan. While getting your book into your favorite national bookstore chain isn’t impossible, you should know the facts about the obstacles that you might encounter along the way. This video will help you understand the essentials so that you can make the best decision on whether or not to pursue bookstore shelf space.