What can Authors Learn from a Successful Bookstore? - podcast

Looking for tips on author brand development? Julie Wernersbach, publicist for BookPeople, the leading indie bookstore in the United States, describes how the store stays relevant and how authors can apply the same lessons to their brand development. She says the secret lies in being flexible, sincere, and responsive. She urges authors to try new things, be creative, and inventive to reach your audience. Listen to your customers and others in the reading and writing community. When marketing on social media, find other things to talk about in the literary world other than just your book.