Retail Sales: How to Get Indie Bookstores to Stock Your Book on Their Shelves

Do you dream of seeing your book on the shelves of the local bookstore? Before that can happen, you have to learn the “rules” of selling your book into the retail market. Bookstores have very limited shelf space compared to the rent they are being charged. It is a book buyer’s job to make sure that those shelves earn their keep, and your job to convince them that your book can turn a profit in their store. This session with book marketing expert Keri-Rae Barnum covers: • The ins and outs of...