Booksellers

Enter any bookstore and you will find colorful displays of featured books. Have you ever wondered how bookstores determine which books to feature? In chain bookstores...

Understanding the Book Channel Every item sold in any marketplace comes to the final consumer through its own particular sales process or channel. Traditionally...

Claire LaZebnik, author of "Epic Fail" and "Overcoming Autism," has written both fiction and nonfiction. She discusses how an author's expectations for a book's commercial...

Claire LaZebnik, author of "Epic Fail" and "Overcoming Autism," has written both fiction and nonfiction. She discusses how an author's expectations for a book's commercial...

Most authors are familiar with Amazon.com as an excellent distribution channel for their book. Few are aware of the numerous marketing resources available to them...