The Importance of Choosing the Right Title for a Nonfiction Book

A nonfiction book title cannot be just an afterthought. For literary agent and book development consultant Claire Gerus, it’s one part of the book she particularly enjoys brainstorming. Gerus says the title needs to be able to draw potential readers in. When you look at the titles along the spines in a bookstore, what is going to stand out? These are the factors Gerus considers when developing a title. For nonfiction, she prefers something with an edge to it, something that is more exciting than...