Stop Thinking Like an Author - video

Once an author decides to self-publish, they need to start thinking like a publisher, which includes editing, design, distribution and marketing, because they will assume all of these roles, explains Randy Kuckuck, founder of PublishNext. He recommends that authors get critical feedback from an objective third party: is the book worth publishing? A professional edit will mark the difference between a self-published book and an independently published book. It is also important to invest in professional design and understand the demands of marketing.