Self-Published Author... or the Next Big Thing? - video

An unexpected bonus of self-publishing a book: it can lead to an often lucrative traditional publishing deal. Alan Rinzler, who has been an editor and publisher for 46 years describes how self-publishing reveals author character, commitment and work that could be the next big thing. Rinzler describes innovative strategies authors have used to sell books, from back-of-the-room sales to building the cost into workshop fees. Rinzler has been outbid by larger publishers on occasion; he describes one scenario where the one that got away ended up netting twice was Rinzler offered--the author profited handsomely.