Traditional publishing is a business and publishers release many new books each year with the hopes of driving sales and being profitable. Despite the number of books being pushed out, W Publishing Group Associate Publisher Stephanie Newton realizes how important each book is to the author. For some authors, it could be their one and only book, their life's mission. That's why it is so important that each book is both timely and timeless. Newton wants her authors to see sales for years to come.
The key to a book being timely and timeless is in the writing, per Newton. A book that successfully addresses the felt needs of its target audience will always have readers, even when the market changes. When authors publish with W Publishing Group, Newton wants them to know that they don't have to go it alone, and that the work is not done after the initial launch and marketing campaign.