Designed to Sell: An Agent's Perspective - podcast

The cover of your book is a key component to your book's marketing success. When you are self-publishing, hiring a cover designer is a good idea to ensure the cover looks professional. Literary agent and publishing consultant, Peter Beren, provides expert tips for working with a book cover designer. Create a design brief for your cover designer. The design brief includes a summary of the book's content, and it defines what's most important in a hierarchical order, such as the title, author, or quote. Identify the focal point as well as the tone you want to express, such as authority, fear, or comedy. By giving your cover designer the right information about your book, he or she can create a cover that captures the essence of your story in a powerful way.