Nailing Your Booktalk - video

Ironically, authors aren't the best people to define the hook in their book--they are too close to the characters and story, that's why Ingrid Emerick, CFO and CEO of Girl Friday Productions, recommends that they have someone else do it. Emerick recommends that authors ask trusted friends to define what makes the story compelling: perhaps it is set in an interesting era, contains colorful characters or deals with a groundbreaking topic. Her strategy for authors to find the hook: draft back cover copy, designed to summarize the story and explain compelling points, and send it to people who have read the book--and ask for their edits.