Book marketing advisor and Author Connections President Beth Kallman Werner wants authors to know that it's never too late to create a marketing plan for your book. Even if it's already published and has been out in the marketplace for some time, there...

Book marketing advisor and Author Connections President Beth Kallman Werner was inspired by the story of famous book editor Max Perkins during her masters degree studies. She didn't initially pursue a career in publishing, but after spending many years...

When hiring a professional book editor to review your work, it's important to know that book editors can charge in different ways. Editor and book marketing advisor Beth Kallman Werner charges by the page, while some editors may charge by the word or...

Because nonfiction authors typically focus on a specific topic or area of expertise in their books, it helps to clarify the type of reader they are targeting. If you are struggling to identify and reach your target audience with your nonfiction book...

Authors can hire a professional book editor at any point in their writing and publishing journey, but editor and Author Connections President Beth Kallman Werner recommends being strategic about when they hire. The more self-editing and polishing you...

In this webinar session, Author Connections President and book marketing expert Beth Kallman Werner provides tips and suggestions for attracting readers and turning them into long-term fans. She offers ideas and specific ways to stay in touch, keep fans...

Getting books placed on the shelves in brick and mortar retail stores is challenging for all authors. The marketplace is more competitive than ever due to the amount of books being released and dwindling shelf space. Book buyers are very particular for...

In this recorded webinar session, Author Connections President and book marketing advisor Beth Kallman Werner recaps some basics of Facebook advertising from her " Book Advertising 101 " webinar, and then goes into more detail including steps for the...

In this webinar, Author Connections Founder and President Beth Kallman Werner defines the term “author platform” and explains the importance and benefits of creating one as a part of your book marketing plan. She reviews the four Ps of book marketing...

As much as you’d like it to be, your book is not for everyone. While some books may appeal to many types of readers, most books appeal to only select audiences. As an indie or self-published author, identifying and reaching your specific readers is key...