Barbara Santos, Marketing Director for the San Francisco Writer's Conference, shares a few creative ways authors can market their books. Santos suggests networking with industry professionals at writing conferences, reaching out to bloggers, sending...

It's important to launch your book with a bang and create as much excitement and interest in your book as possible. But, not all authors have the means or budget to do an in-person, city-to-city book launch tour or fund expensive advertising. One cost...

Many authors choose to blog as way to connect with readers. Blogging is a time intensive activity but there are various tools that will help an author streamline the blogging process and blog more effectively. Planning tools Blogs are publications...

Madeline Sharples worked in the aerospace business (TRW and Northrop Grumman) as a technical writer and editor, web content writer, and proposal manager for almost thirty years – hiring in five times and retiring twice. She also worked for non-profits...

As an author, finding your audience is a key component to book marketing success. One of the best places to look for your readers is online. Author and actress Kathryn Leigh Scott discusses how she reaches her readers online, including searching on...

As an author, finding your audience is a key component to book marketing success. One of the best places to look for your readers is online. Author and actress Kathryn Leigh Scott discusses how she reaches her readers online, including searching on...

There are many evolving facets to keep up with in the publishing industry. This includes changes on Amazon and social media, and developments in book formats and reader preferences. It’s like you’re constantly chasing a moving target, says book marketing...

In this final instructional webinar, Keith reviewed how to keep the momentum and sales opportunities going after your book is released. Topics included: • Creating a social media calendar • Finding and booking speaking engagements • Effectively using...

Book blog tours can be a great way to create awareness for the release of your book or to reinvigorate sluggish sales. A book blog tour is essentially an online initiative that involves participating in forums, online groups, and blogs to spread the...

In the past, book tours typically involved planning a series of in-person events and appearances for an author to kick-off the launch of a book. This practice has evolved and is no longer approached as "one size fits all", per Mark Glesne, Senior Marketing...