Seth Godin, bestselling author, blogger, and marketing expert, discusses the importance of staying true the vision for your book even if it isn't what traditional publishers want. He reminds us to know our audience, know our vision, make sure we are...

In the past, book tours typically involved planning a series of in-person events and appearances for an author to kick-off the launch of a book. This practice has evolved and is no longer approached as "one size fits all", per Mark Glesne, Senior Marketing...

Using an advance review copy (ARC) in your marketing plan is a smart way to encourage book reviews, get endorsements or testimonials, and build excitement for your book's release. An advance review copy is a free, promotional copy of a book that's yet...

A virtual media tour is like a traditional media tour, except you don’t generally have to get out of your pajamas. Virtual media tours include bloggers, radio stations, podcasters, and webcasters. Tours begin with research. You must find all the blogs...

Blog tours for authors are a trend of the times. These days, publishers usually do not send authors on an actual book tour, and authors are expected to market themselves. Leah Ingram, spokesperson and author of "Suddenly Frugal: How to Live Happier...

Blog tours for authors are a trend of the times. These days, publishers usually do not send authors on an actual book tour, and authors are expected to market themselves. Leah Ingram, spokesperson and author of "Suddenly Frugal: How to Live Happier...

As a musician, Third Day lead guitarist and author Mark Lee has a unique perspective on the writing process. For Lee, writing a song and writing a book demand a similar creative headspace. The key difference between the two is the amount of time required...

As a musician, Third Day lead guitarist and author Mark Lee has a unique perspective on the writing process. For Lee, writing a song and writing a book demand a similar creative headspace. The key difference between the two is the amount of time required...

There’s no need to rush your manuscript, says author, teacher, writing coach, and speaker Mandy Jackson-Beverly. It’s not a race; take the time you need to get your writing in the best shape you can before sending out query letters or self-publishing...

The idea of publishing an e-book is a huge leap for would- be writers. In the past, the only opportunity for budding new authors to get their work published was either to get a book deal with a traditional publisher or to pay to have their work self...