Occaisonally an unknown author will strike gold with a bestselling book that progresses to lucrative public speaking events. But if you don't have a high-profile position at a university or association with a think tank, for example, create your persona...

You’ve written a book, and you may be wondering what to do next. The answer: you must start marketing. This is how potential readers find out about your book, get excited, and ultimately make the decision to buy and read it. Marketing helps your book...

Whatever future is headed our way, it will not be a return to the past. Face-to-face book events will not return anytime soon. Authors need to know how to present themselves and their work in a virtual environment, be it Zoom, WebEx or another platform...

Authors need to wear multiple hats when marketing their books. In addition to writing, an author must serve as his own graphic designer, web developer, event planner and publicist. Each role plays a key part in creating a complete book marketing plan...

Reviews are a critical, but challenging part of any book’s marketing strategy. Authors rely on reviews to build credibility and word of mouth marketing, while readers rely on them to decide whether or not to purchase a book. The more positive reviews...

A blog can be a great complement to your author platform and provide a powerful way for you to engage your target readers. If you are interested in starting your own blog but aren't entirely sure how to do it, this session is for you! Professional blogger...

How do you make the public aware of your book? This is where public relations come into play. Public relations or PR is a process to create goodwill between an author and the public and so lead to book sales. A strong PR plan will span six weeks to six...

Book marketing can be expensive or not, depending on your goals and your budget. There are lots of ways to keep the costs down by using free or low cost marketing options and limiting (or targeting) where you spend more money. Free Stuff Book reviews...

In this webinar, Author Connections Founder and President Beth Kallman Werner defines the term “author platform” and explains the importance and benefits of creating one as a part of your book marketing plan. She reviews the four Ps of book marketing...

If you’re looking to publish a book for the first time, there are probably at least a few publishing concepts and terms you’re not completely familiar with. We’ve assembled a glossary of common terms with brief definitions to help you navigate your...