In this webinar, Author Connections Founder and President Beth Kallman Werner defines the term “author platform” and explains the importance and benefits of creating one as a part of your book marketing plan. She reviews the four Ps of book marketing...

A blog is a content driven website created by an individual or a group of individuals. Generally these sites require no fees. Many authors create blogs to enhance book sales. You don’t have to be published to start one. Building a faithful blog readership...

You are an author and want to use the power of the Internet. There are numerous ways to market online. Regardless of the number of digital marketing plan components you implement, you should work to rise above the noise of the web and also present an...

Media tours are necessary for most people who rely on the media to help promote their product. Movie stars do press junkets for their movies, and musicians visit radio stations to promote their newest albums. The same is true of authors, though their...

A book review is a powerful addition to your book marketing plan. Book reviews help your book stand out from the rest. They grant validity to your book and provide exposure to new audiences. A glowing book review is powerful fuel for your social media...

If you’re marketing a book for the first time, there are probably at least a few marketing concepts and terms you’re not completely familiar with. We’ve assembled a glossary of common terms with brief definitions to help you navigate your way through...

A Skype tour for authors is a great online promotional tool for writers of young adult and children’s books. If this is your genre, it will help you market your published book. Through the website you can connect with other authors, librarians and even...

Unless you’re perched high atop the New York Times bestseller list, you’ll need to be clever and work hard to pack the house for your author signing, reading or launch. That’s the word from a 2012 BookExpo America (BEA) panel of experts led by Dee...