Strategies for getting the most out of what your characters say and how they say it Sure, dialogue records conversation. But it can do so much more--if you know how to wield it. Dialogue can provide subtle backstory, vivid characterization, or shoot...

If you’ve been actively writing blog posts once a week for at least a year you may already have enough content for your next book! Join book coach and author, Cathy Fyock, as she provides tips and ideas for beginners when starting a blog. For those who...

The old adage about books and their covers is wrong. Plain and simple. We DO judge a book by its cover, so authors need to understand the important elements of cover design, including the title and subtitle, cover art, book summary, about the author...

Dialogue can be a tricky problem for many writers. The way we talk and the way we think doesn't always look right on the page. New writers often struggle creating dialogue that doesn't sound stilted, forced, or just plain weird. Good writing strikes...

Endorsements are blurbs from experts or other authors that lend credibility to your work, and are an important book marketing asset. How do you get great endorsements for your book? In this session, book strategist Cathy Fyock shares her tips and ideas...

What makes a book a “keeper”? Plot is key, writing is vital, but it’s the characters who really let a reader fall in love with your story. Multi-published author Allie Pleiter shares how to build characters that engage and enthrall your readers. Learn...

What separates good novels from bad? What turns a page-turner into a snoozer? What turns your protagonist from someone readers deeply care about to someone they couldn't care less about? Oftentimes the reason boils down to lack of story structure and...

When you finally finish your book and earn the title of author you may not realize it, but you are actually opening your own business. Accounting, taxes, marketing, promotion, sales, distribution and even legal are all important things you need to think...

Indie authors, and in many cases, traditionally published authors, are responsible for all or some of their marketing and publicity efforts. Author Missy Balusek and marketing professional, Jay Ehret, show that it is possible to find success on your...

Books and speaking are not only great pipeline strategies, but are also excellent revenue streams. Cathy Fyock (The Business Book Strategist) has teamed up with Lois Creamer (Book More Business) in their new book, The Speaker Author , to help you leverage...