Morgan James Publishing works with a variety of author clients and genres including nonfiction, fiction, and faith. Founder and bestselling author David Hancock has seen some recent trends in the faith category of writing. In faith-based fiction, readers are looking for clean, family-friendly content that is not overtly faith-based. There is a struggle in the entertainment industry with TV, movies, and books to fill this need.In nonfiction, Hancock sees a trend of giving readers the tools they need to be successful, and tying the content back to scripture or the message. This makes readers feel safer in their decision-making, based on their own statement of faith.