PitchFest LA Interviews: How Do You Define Your Book's Audience? - video

Defining the audience for your book is critical to its success. It helps agents know which publisher to sell it to, it helps bookstores know where to place it on the shelves, and it helps you market the book by tapping into that audience’s interests. Many authors think their book is appealing to everyone – all ages, both genders, and all cultures. This is never true. The book's audience should be narrow, targeted, and clearly defined. In this interview, notice how the authors tie details of their...