During the writing process writers need to ask themselves, "Who am I writing for?" Knowing your target reader and audience early on can help shape the approach and strategy for your book. Christian writer, editor, and owner of Crafting Stones, Edie Glaser, says a great way to create a built-in audience is by collaborating with organizations or causes that are related to your book. Partnering or networking with these organizations can provide instant readers once your book is published.