In today’s world, when you talk about research, you’re generally talking about the Internet. Some folks think that anything and everything they could possibly want to know is just a mouse click away. For some purposes, that may be true, but for travel research, there are other tools you can and should use. Let’s look at a few of these other resources:
Apart from hard copy resources, there are these additional research tools:
The bottom line is that the more you can immerse yourself in the physical and cultural environment of your destination, the more effective (and more marketable) you’ll be.