The Importance of Personal Relationships in Book Promotion

For musician and author W. Timothy Wright, keeping up with social media book marketing and communications is challenging. Being part of an older generation, Wright feels out of touch with how to effectively communicate through social channels. He doesn't care to share many of his personal experiences so he focuses mainly on events and topics related to his latest nonfiction book, The Valley Boys . Wright also garners publicity for his book through local and regional newspapers. What is most important...